Board and Officers
Matt is the Chief Systems Architect at Wind River in a role spanning safety critical real-time, Linux and cloud products. The stated ambition - transform market segments ranging from aerospace to industrial, defense to medical, and networking to automotive.
As a volunteer and having previously served as President, Matt is also head of product marketing for the GENIVI alliance. The alliance is focused on infotainment and the connected car to power the next generation of mobility solutions. GENIVI is an alliance of OEMs, Tier 1s and other players in the automotive ecosystem dedicated to accelerating development through open platforms and standards.
Matt recently departed Virgin Hyperloop One, where as Senior Vice President he led the Software Engineering teams; tasked with providing all the software needed to manage, control, and operate an autonomous hyperloop system. This included embedded software and electronics, networking, cloud data and services, as well as customer-facing applications.
Previously Matt was the Chief Product Officer with moovel Group, Daimler’s mobility subsidiary. He was focused on integrating personal, shared and public transportation options into single-view mobility products. In this role he prepared the way for connected, autonomous, shared electric vehicles; launching in many cities across the US and EU.
Prior to that he spent almost 14 years at Jaguar Land Rover as the Director of Future Technology, leading development of electronic and software systems for the future connected autonomous vehicles; where he also served on the Board of Directors of the Linux Foundation.
Educated as a physicist at the University of Texas at Austin and the Max-Planck-Institute in Munich, Jochen joined BMW 2001 being responsible for the infotainment system of the BMW X5 and X6 (Gen. ‘06). After acting as an strategic consultant for the infotainment organization, he was responsible for managing the system architecture of several BMW Head-Unit generations. Starting in 2013, Jochen was responsible for the pre-development and innovation-projects of the E/E –organization. Since 2016, he is managing the BMW head-unit system architecture, system platform development, and system integration activities.
Gerald is the OSS Strategy Officer at Bosch and held past positions as the Corporate Officer for Open Source based software development and Group Lead Corporate Research for Communication Technology System Design for Digital Radio, Digital Wireless Microphones for professional audio systems. Gerald holds a Master’s degree in Electrical Engineering, Electronics and Communications Engineering and Electronics and Signal Processing from Leibniz University Hannover.
Brandy Goolsby is Product and Solutions Marketing Director at Wind River Systems. In her role, Brandy collaborates with product management, engineering, and partner companies to define and strategically position customer solutions, analyze market trends and conditions, and build Go To Market campaigns to drive awareness and demand. Previously at Wind River, she leveraged both her practical and formal knowledge in the area of engineering and business to guide and structure ecosystem partnerships through close engagement with cross-functional teams including engineering, marketing, finance, product management, and legal.
Prior to joining Wind River, she held positions at Ford Motor Company in the Vehicle/Innovation Strategy & Planning groups. Prior to that, she developed electrification compliance strategies to meet future regulatory requirements and customer needs at FCA Fiat Chrysler Automobiles in the Electrification Propulsion Strategy & Planning group. She began her career at General Motors and held several positions including electrical design, vehicle safety, and crashworthiness test operation support, and software and controls. Brandy Goolsby is Strategic Market Development and Ecosystem Director at Wind River Systems. In her role, she leverages both her practical and formal knowledge in the area of engineering and business to guide and structure ecosystem partnerships through close engagement with cross-functional teams including engineering, marketing, finance, product management, and legal.
Prior to joining Wind River, she held positions at Ford Motor Company in the Vehicle/Innovation Strategy & Planning groups. Prior to that, she developed electrification compliance strategies to meet future regulatory requirements and customer needs at FCA Fiat Chrysler Automobiles in the Electrification Propulsion Strategy & Planning group. She began her career at General Motors and held several positions including electrical design, vehicle safety, and crashworthiness test operation support, and software and controls.
Brandy graduated from Michigan State University with a bachelor’s and a master’s degree in electrical engineering. Brandy also holds a Master of Business Administration degree from the University of Detroit Mercy.
Brandy is active in several professional organizations, including InForum, a professional women’s alliance, where she serves as an Executive Committee Member for the AutomotiveNEXT Industry Group. As a leader in the Technology Industry, Brandy strives to be a spirited voice to drive change and positively impact the industry in the deployment of global technological innovations.
Since mid 2015, Dr. Andree Zahir is the Head of the business unit Connected Information Solutions 1 (CI1) at Robert Bosch Car Multimedia GmbH. The scope of this business unit is infotainment systems and since 2017 also connectivity units both for passenger cars and commercial vehicles.
Before, he was globally responsible for engineering and development of infotainment systems at Bosch Car Multimedia. From 2005 to 2010 he worked for Bosch in Bangalore & Coimbatore, India being responsible for SW and electronics development for all powertrain related systems. From 2002 to 2004 he already worked at the Blaupunkt GmbH (part of Bosch group) in the infotainment area for advance development and software development. Andree began his career at Robert Bosch in the subsidiary compancy ETAS in embedded software and later product management for embedded real-time simulation systems and real-time operating system kernels for embedded control units.
Besides GENIVI he is board member of ADIT (Advanced Driver Information Technology), a multinational joint venture of DENSO and Bosch Car Multimedia.
HyunJin has developed many embedded products from LG Electronics, and has been a SW specialist in automotive products since more than 10 years ago.
Currently, he is leading the SW platform development at LG Electronics VS headquarters.
Based in Villingen-Schwenningen, Germany, Michael is the General Manager of the Automotive Business Unit of Mentor responsible for dedicated engineering teams based in Europe, Asia and North America. Before this position, Michael was leading the business line Infotainment & DI, responsible for strategic business development and the definition of embedded solutions for the next generation of automotive applications. Prior to Mentor, Michael has been engaged with various Tier’s and software vendors in the automotive sector for more than 18 years, working on state of the art automotive projects.
Munakata had strived to utilize various OSS (like Linux kernel, Chromium, Wayland,..) in Renesas automotive target silicon over ten years. And he established a close collaborative connection to various OSS community stakeholders and Industry consortia leaders now.
Working with Geotab, the global leader in IoT and connected vehicles industry, Christoph is responsible for OEM relations and integrating Geotabs business model with that of the OEMs. He looks back to 25+ years in the Automotive industry where he built, ran, and grew various products and businesses for fleet telematics for trucks, vans, and cars.
Ulf Bjorkengren is a Senior Connectivity Strategist at Geotab Inc. He is the editor of the W3C Automotive VISSv2 Specification, and he is actively involved in the GENIVI CCS and VSS projects, including a handful of related GitHub developments. Before that, he has worked as a software specialist at Volvo Cars, Intel, and Ericsson. He received his Ph.D. from the University of Lund, Sweden, where he also received his MSc in ECE. Ulf has about 50 granted and pending patents.