Board and Officers


Michael Ziganek
General Manager, Automotive Business Unit
Mentor a Siemens Business

Based in Villingen-Schwenningen, Germany, Michael is the General Manager of the Automotive Business Unit of Mentor responsible for dedicated engineering teams based in Europe, Asia and North America. Before this position, Michael was leading the business line Infotainment & DI, responsible for strategic business development and the definition of embedded solutions for the next generation of automotive applications. Prior to Mentor, Michael has been engaged with various Tier’s and software vendors in the automotive sector for more than 18 years, working on state of the art automotive projects.

Vice President
Dr. Jochen Böhm
Area-Lead Development LINUX-/Genivi-Platform at BMW Car IT

Educated as a physicist at the University of Texas at Austin and the Max-Planck-Institute in Munich, Jochen joined BMW 2001 being responsible for the infotainment system of the BMW X5 and X6 (Gen. ‘06). After acting as an strategic consultant for the infotainment organization, he was responsible for managing the system architecture of several BMW Head-Unit generations. Starting in 2013, Jochen was responsible for the pre-development and innovation-projects of the E/E –organization. Since 2016, he is managing the BMW head-unit system architecture, system platform development, and system integration activities.

Gerald Spreitz
OSS Strategy Officer at
Robert Bosch Car Multimedia GmbH

Gerald is the OSS Strategy Officer at Bosch and held past positions as the Corporate Officer for Open Source based software development and Group Lead Corporate Research for Communication Technology System Design for Digital Radio, Digital Wireless Microphones for professional audio systems. Gerald holds a Master’s degree in Electrical Engineering, Electronics and Communications Engineering and Electronics and Signal Processing from Leibniz University Hannover.

Board Member
Hyungjin Jeon
Research Fellow, Advanced Research & Product Planning / Vehicle component Solution Company at LG Electronics

HyunJin has developed many embedded products from LG Electronics, and has been a SW specialist in automotive products since more than 10 years ago.
Currently, he is leading the SW platform development at LG Electronics VS headquarters.

Board Member
Dr. Andree Zahir
Senior Vice President, Head of Engineering Business Unit AI (Automotive Navigation and Infotainment Systems)
Robert Bosch Car Multimedia GmbH

Since mid 2015, Dr. Andree Zahir is the Head of the business unit Connected Information Solutions 1 (CI1) at Robert Bosch Car Multimedia GmbH. The scope of this business unit is infotainment systems and since 2017 also connectivity units both for passenger cars and commercial vehicles.

Before, he was globally responsible for engineering and development of infotainment systems at Bosch Car Multimedia. From 2005 to 2010 he worked for Bosch in Bangalore & Coimbatore, India being responsible for SW and electronics development for all powertrain related systems. From 2002 to 2004 he already worked at the Blaupunkt GmbH (part of Bosch group) in the infotainment area for advance development and software development. Andree began his career at Robert Bosch in the subsidiary compancy ETAS in embedded software and later product management for embedded real-time simulation systems and real-time operating system kernels for embedded control units.

Besides GENIVI he is board member of ADIT (Advanced Driver Information Technology), a multinational joint venture of DENSO and Bosch Car Multimedia.

Board Member
Sujal Shah
Android Automotive CoE &
Advance Market Product Management at HARMAN International

Sujal is a technical and business development leader with over 20 years of automotive experience. Specializing in Connected Car Solutions Development, Business development, Driving Connected Car Strategy Development, Android Automotive Integration Strategy Development, Eco-System Partnership Development and Management

Board Member
Marques McCammon
Vice President at Wind River Automotive

Marques McCammon is Vice President at Wind River Automotive. He has extensive expertise in the automotive industry, including work as general manager for the Car and Truck Division at Saleen, general manager of West Coast Operations at American Specialty Cars, director of Product and Business at ASC Inc. and product strategist at DaimlerChrysler. Before joining Wind River, Marques was the chief marketing officer at Aptera. Marques has also been included in Crain’s Detroit Business Top 40 Under 40 list of young executives making an impact on business in the Motor City.

He holds a B.S. in mechanical engineering from North Carolina A&T State University with graduate studies at the University of Michigan’s Rackham School of Engineering.

Board Member
Tero Salminen
Director Virtualization at OpenSynergy

Tero is product and engineering leader with over 20 years of experience from developing SW platforms for telecommunications equipment, mobile phones and various other embedded devices. Currently he is working with virtualization and related standardization for automotive domain.