Functional Organization Chart

Click on a functional area below to view more information about that group or team.

Organization Chart

Program Management Office (PMO)

Deploys and performs program management activities within GENIVI for current and future releases from the alliance (ex: Apollo, Borg, Cassini and beyond). Activities usually include: Monitors, tracks and reports programs’ progress, issues with associated risk and overall status.

Operations Subcommittee (OS)

The GENIVI Operations Subcommittee (OPS) supports the GENIVI Board of Directors on alliance operational issues and produces actionable proposals for the Board’s monthly meetings. As a recognized subcommittee of the Board, OPS works closely with the System Architecture Team, the Program Management Office, the Baseline Integration Team, the Legal Work Group, and the Marketing Council.

OPS attempts to make the Alliance efficient in terms of using as little resources as needed, and effective in terms of meeting stakeholder expectations. Many of the operational actions taken during a given Board meeting are owned by and to some degree resolved by OPS. OPS carefully monitors the annual strategic initiatives and metrics set by the Board each year. OPS is led by the Chairman of the Board (Doug Welk, Delphi) with support from the Executive Director (Steve Crumb).

System Architecture Team (SAT)

Defines the overall GENIVI Platform and it’s boundaries, and the Component Statement. Definition of Compliance Statement by Compliance Team which is part of SAT. Activities usually include: Current or next platform release Component Statement, quality and security considerations, terms and processes, build system & amp; services definition.

Baseline Integration Team (BIT)

As part of the SAT, Defines the processes, policies and tools for the development of GENIVI software, or GENIVI ‘Baseline’. Activities usually include: Release process, packaging policy, manage OBS (GENIVI’s build system tool), test suites for compliance and Open GL ES.

Automotive Expert Group (EG)

Define requirements and manage process for software components to be integrated in to the GENIVI Baseline and captured in the Compliance Statement. Domain(s) of focus: Vehicle Diagnostics (such as KWP and UDS), Vehicle Interface, Vehicle Networking (such as CAN and MOST) and Software Management.

Location-Based Services (LBS) EG

Define requirements and manage process for software components to be integrated in to the GENIVI Baseline and Compliance Statement. Domain(s) of focus: Location-Based services and applications such as: Positioning, Map Data Access, Navigation, Driver Assistance, Traffic Information, Roadside Assistance & Emergency call and Fleet & Asset Management.

Media and Graphics EG

Define requirements and manage process for software components to be integrated in to the GENIVI Baseline and Compliance Statement. Domain(s) of focus: Media management, Display management and Audio management, including specific functions such as Audio/Video/Picture, DRM, Metadata management, Media Server, Layer Management, and Interaction with Video/Picture management.

Consumer Electronics (CE) Connectivity EG

Define requirements and manage process for software components to be integrated in to the GENIVI Baseline and Compliance Statement. Domain(s) of focus: Functionality necessary to integrate Consumer Devices devices into infotainment systems. This includes, but is not limited to: Bluetooth, Wi-Fi, USB, and HDMI.

Networking EG

Define requirements and manage process for software components to be integrated in to the GENIVI Baseline and Compliance Statement. Domain(s) of focus: Connecting vehicles to IT Infrastructure & Other Vehicles by using wireless network connections over Mobile networks and WLAN access points via TCP/IP and SMS. Currently also covers: Bluetooth, Phone APIs for voice call and Browser.

System Infrastructure EG

Define requirements and manage process for software components to be integrated in to the GENIVI Baseline and Compliance Statement.

Domains of focus include the functionality necessary to get the system into operational mode and manage system resources; in particular, lifecycle, persistency, user management and personalization, and basic OS support.

Marketing Team

The Marketing Team is the place where members can expand the influence of the alliance into the automotive industry, as well as expand their own influence at the same time. Members get first access and ability to influence events, collateral, and promotion that mean business for all members. Marketing develops and maintains the public facing website as well as internal Member Community portal. This team is open to all members.

Marketing Team Charter

IT Infrastructure

The GENIVI IT infrastructure is a suite of GENIVI-hosted tools that support collaborative work across the GENIVI membership. Among these tools are a wiki (Atlassian Confluence), issue tracker (Atlassian Jira), instant messaging server (Jabber), source code repositories (Git), document repository (Subversion), build system (Open Build Service), and a mailing list server. Access to most tools requires authentication against the GENIVI user login system (LDAP).

HMI Framework Expert Group

Define requirements and manage process for software components to be integrated in to the GENIVI Baseline and Compliance Statement. Domains of focus include frameworks and APIs for multimedia, CE device connectivity, Bluetooth, security and software update.

Chairman & President
Matt Jones
Chief Systems Architect at Wind River Systems

Matt is the Chief Systems Architect at Wind River in a role spanning safety critical real-time, Linux and cloud products. The stated ambition - transform market segments ranging from aerospace to industrial, defense to medical, and networking to automotive.

As a volunteer and having previously served as President, Matt is also head of product marketing for the GENIVI alliance. The alliance is focused on infotainment and the connected car to power the next generation of mobility solutions. GENIVI is an alliance of OEMs, Tier 1s and other players in the automotive ecosystem dedicated to accelerating development through open platforms and standards.
Matt recently departed Virgin Hyperloop One, where as Senior Vice President he led the Software Engineering teams; tasked with providing all the software needed to manage, control, and operate an autonomous hyperloop system. This included embedded software and electronics, networking, cloud data and services, as well as customer-facing applications.

Previously Matt was the Chief Product Officer with moovel Group, Daimler’s mobility subsidiary. He was focused on integrating personal, shared and public transportation options into single-view mobility products. In this role he prepared the way for connected, autonomous, shared electric vehicles; launching in many cities across the US and EU.

Prior to that he spent almost 14 years at Jaguar Land Rover as the Director of Future Technology, leading development of electronic and software systems for the future connected autonomous vehicles; where he also served on the Board of Directors of the Linux Foundation.

Vice President
Dr. Jochen Böhm
Area-Lead Software-Platform Infotainment

Educated as a physicist at the University of Texas at Austin and the Max-Planck-Institute in Munich, Jochen joined BMW 2001 being responsible for the infotainment system of the BMW X5 and X6 (Gen. ‘06). After acting as an strategic consultant for the infotainment organization, he was responsible for managing the system architecture of several BMW Head-Unit generations. Starting in 2013, Jochen was responsible for the pre-development and innovation-projects of the E/E –organization. Since 2016, he is managing the BMW head-unit system architecture, system platform development, and system integration activities.

Secretary
Gerald Spreitz
OSS Strategy Officer at
Robert Bosch Car Multimedia GmbH

Gerald is the OSS Strategy Officer at Bosch and held past positions as the Corporate Officer for Open Source based software development and Group Lead Corporate Research for Communication Technology System Design for Digital Radio, Digital Wireless Microphones for professional audio systems. Gerald holds a Master’s degree in Electrical Engineering, Electronics and Communications Engineering and Electronics and Signal Processing from Leibniz University Hannover.

Treasurer
Brandy Goolsby
Director, Product and Solutions Marketing, Wind River Systems

Brandy Goolsby is Product and Solutions Marketing Director at Wind River Systems. In her role, Brandy collaborates with product management, engineering, and partner companies to define and strategically position customer solutions, analyze market trends and conditions, and build Go To Market campaigns to drive awareness and demand. Previously at Wind River, she leveraged both her practical and formal knowledge in the area of engineering and business to guide and structure ecosystem partnerships through close engagement with cross-functional teams including engineering, marketing, finance, product management, and legal.

Prior to joining Wind River, she held positions at Ford Motor Company in the Vehicle/Innovation Strategy & Planning groups. Prior to that, she developed electrification compliance strategies to meet future regulatory requirements and customer needs at FCA Fiat Chrysler Automobiles in the Electrification Propulsion Strategy & Planning group. She began her career at General Motors and held several positions including electrical design, vehicle safety, and crashworthiness test operation support, and software and controls. Brandy Goolsby is Strategic Market Development and Ecosystem Director at Wind River Systems. In her role, she leverages both her practical and formal knowledge in the area of engineering and business to guide and structure ecosystem partnerships through close engagement with cross-functional teams including engineering, marketing, finance, product management, and legal.

Prior to joining Wind River, she held positions at Ford Motor Company in the Vehicle/Innovation Strategy & Planning groups. Prior to that, she developed electrification compliance strategies to meet future regulatory requirements and customer needs at FCA Fiat Chrysler Automobiles in the Electrification Propulsion Strategy & Planning group. She began her career at General Motors and held several positions including electrical design, vehicle safety, and crashworthiness test operation support, and software and controls.

Brandy graduated from Michigan State University with a bachelor’s and a master’s degree in electrical engineering. Brandy also holds a Master of Business Administration degree from the University of Detroit Mercy.

Brandy is active in several professional organizations, including InForum, a professional women’s alliance, where she serves as an Executive Committee Member for the AutomotiveNEXT Industry Group. As a leader in the Technology Industry, Brandy strives to be a spirited voice to drive change and positively impact the industry in the deployment of global technological innovations.

Board Member
Dr. Andree Zahir
Senior Vice President, Head of Engineering Business Unit AI (Automotive Navigation and Infotainment Systems)
Robert Bosch Car Multimedia GmbH

Since mid 2015, Dr. Andree Zahir is the Head of the business unit Connected Information Solutions 1 (CI1) at Robert Bosch Car Multimedia GmbH. The scope of this business unit is infotainment systems and since 2017 also connectivity units both for passenger cars and commercial vehicles.

Before, he was globally responsible for engineering and development of infotainment systems at Bosch Car Multimedia. From 2005 to 2010 he worked for Bosch in Bangalore & Coimbatore, India being responsible for SW and electronics development for all powertrain related systems. From 2002 to 2004 he already worked at the Blaupunkt GmbH (part of Bosch group) in the infotainment area for advance development and software development. Andree began his career at Robert Bosch in the subsidiary compancy ETAS in embedded software and later product management for embedded real-time simulation systems and real-time operating system kernels for embedded control units.

Besides GENIVI he is board member of ADIT (Advanced Driver Information Technology), a multinational joint venture of DENSO and Bosch Car Multimedia.

Board Member
Hyungjin Jeon
Research Fellow, Advanced Research & Product Planning / Vehicle component Solution Company at LG Electronics

HyunJin has developed many embedded products from LG Electronics, and has been a SW specialist in automotive products since more than 10 years ago.
Currently, he is leading the SW platform development at LG Electronics VS headquarters.

Board Member
Michael Ziganek
General Manager, Automotive Business Unit
Mentor a Siemens Business

Based in Villingen-Schwenningen, Germany, Michael is the General Manager of the Automotive Business Unit of Mentor responsible for dedicated engineering teams based in Europe, Asia and North America. Before this position, Michael was leading the business line Infotainment & DI, responsible for strategic business development and the definition of embedded solutions for the next generation of automotive applications. Prior to Mentor, Michael has been engaged with various Tier’s and software vendors in the automotive sector for more than 18 years, working on state of the art automotive projects.

Board Member
Hisao Munakata
Senior Director, Automotive Digital Products Marketing Division
Automotive Solution Business Unit
at Renesas Electronics Corp

Munakata had strived to utilize various OSS (like Linux kernel, Chromium, Wayland,..) in Renesas automotive target silicon over ten years. And he established a close collaborative connection to various OSS community stakeholders and Industry consortia leaders now.

Board Member
Christoph Ludevig
Vice President OEM Europe at Geotab Inc.

Working with Geotab, the global leader in IoT and connected vehicles industry, Christoph is responsible for OEM relations and integrating Geotabs business model with that of the OEMs. He looks back to 25+ years in the Automotive industry where he built, ran, and grew various products and businesses for fleet telematics for trucks, vans, and cars.

Secondary Board Representative, Renesas
Stephen Lawrence
Principal Engineer at Renesas Electronics Corporation

TBD

Secondary Board Representative, LG Electronics
Justin (JongSeon) Park
Principal Research Engineer at LG Electronics Inc.

TBD

Secondary Board Representative, Geotab, Inc.
Ulf Bjorkengren
Senior Connectivity Strategist at Geotab Inc.

Ulf Bjorkengren is a Senior Connectivity Strategist at Geotab Inc. He is the editor of the W3C Automotive VISSv2 Specification, and he is actively involved in the GENIVI CCS and VSS projects, including a handful of related GitHub developments. Before that, he has worked as a software specialist at Volvo Cars, Intel, and Ericsson. He received his Ph.D. from the University of Lund, Sweden, where he also received his MSc in ECE. Ulf has about 50 granted and pending patents.

Secondary Board Representative, BMW
Markus Boje
Software Architect at BMW AG

TBD